Coupon advertising: The new deal for affiliates
If you’re looking to boost conversions and attract new customers without breaking the bank, it’s time to get serious about coupons.
Why coupons now?
Coupons motivate people to take action. In fact, 65% of consumers say coupons influence their purchase decisions. That’s a number you can’t ignore.
There are plenty of coupons circulating around, and now, you can easily connect your landing page to this traffic…
Different ways coupons generate traffic
1. Digital Coupons
Sent via email, SMS, or apps, they are often personalized based on user behavior. A tailored offer can be the nudge someone needs to hit “buy.”
2. Social Media Promos
Social media isn’t just for likes—it’s a goldmine for coupon campaigns. Platforms like Instagram Stories, Facebook posts, and even TikTok videos are relevant promo codes suppliers.
3. Website Pop-Ups
Ever seen a pop-up offering 10% off if you sign up for a newsletter? That’s coupon advertising in action. It’s a simple way to turn visitors into customers and reduce cart abandonment.
How to make coupons work for You
Coupons are powerful, but they’re not magic. To get the best results, you need a solid plan. Here’s what to keep in mind:
1. Brand association
Customers tick for an offer and a brand. Target your traffic accordingly
2. Add a Deadline
People procrastinate—it’s human nature. Adding a time limit to your lander (“Only valid for 48 hours!”) creates urgency and pushes people to act now.
3. Meet Customers Where They Are
Your customers aren’t all in one place, so coupon is not either. Keep in mind they come this traffic come from a mix of email, social media, and on-site offers.
4. Test Everything
Not every offer will hit the mark, and that’s okay. Try different brands and see what resonates. A/B testing is your friend.
5. Track Your Results
What’s working? What isn’t? Conversion rates will tell you how successful your campaigns are. Use this data to tweak and improve future offers.
Platforms to kickstart your coupon campaigns
To get serious traffic, you’ll need a solid platform. Here are key players worth checking out:
- PropellerAds
- Minimum Deposit: $100
- Payment Options: Credit Cards, PayPal, UnionPay, Skrill, Ebanx
- Zeropark
- Minimum Deposit: $200
- Payment Options: Multiple, including crypto
- Yeesshh
- Minimum Deposit: $100
- Payment Options: Credit cards, wallets, crypto, and more
These platforms make it easy to set up and track your campaigns, giving you access to high-intent traffic that’s ready to convert.
Next steps
So, what’s next? Start small. Test a few ideas. Track your results. And most importantly, listen to your audience. With a bit of creativity and a solid platform to back you up, you’ll be well on your way to making coupon advertising one of your most effective tools.